Make money on YouTube Promotion.
Tips for promoting on Youtube from the director of Advertsolutions.ru "Advertising and Web Development" Yaroslav Orlov
YouTube Space Mumbai is one of the world's most popular YouTube bloggers. They gather there, discuss trends, have fun and make joint collaborations on barter and for money, who will agree how. Most often, this is a place of personal acquaintances.
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How to make money on YouTube Promotion. Secour Image |
Five years ago, Youtube was an ordinary video hosting service on which all videos were uploaded thoughtlessly, and many did not even think of this site as a means of earning money. With the development of technology and the growth of Internet coverage, the transformation of advertising opportunities began, which opened the doors for millions of people on the planet.
Video bloggers began to appear, which smoothly flowed from the same LiveJournal and other platforms, dragging their YouTube audience to their channels. Visual presentation of content for many has become better perceived than text-graphic, so the video format began to actively take root. A new social lift appeared, which began to throw people and companies to the top that no one knew anything about before. Influencers, vloggers, viners, and other characters appeared, which hundreds and millions of viewers began to watch.
Modern TV in the format that we are all accustomed to in 20 years has outlived its usefulness, the new generation Z has grown into the digital era and this has triggered a massive flow of advertising campaigns from offline to online, including video hosting.
(June 2016) Coverage among the audience in the media environment
Today YouTube is not only a social network but also a major commercial platform. In 2017, representatives of Google Russia announced that it is one of the three widest platforms in terms of audience coverage in the Russian Internet segment. In September, YouTube reached 72% of the Russian population.
Video hosting is actively replacing television - now a huge number of opinion leaders are on the Internet. Users are attracted by the ability to interact with content authors. A study by the TNS agency in June 2016 showed that YouTube has overtaken Russian TV channels in terms of influence on the audience. It captured more than 81% of users' attention, ahead of Channel One, Russia-1, and TNT.
Thanks to this trend towards digitalization of everything and everyone, and a huge number of powerful smartphones and cameras with Internet access, every person/company can become popular on Youtube and make money on it. While doing interesting and useful work.
A huge number of company owners slowly began to realize the usefulness of this channel for attracting money/clients and began to invest in the development of a personal brand, while contacting advertising agencies, for example, Advertsolutions.ru, if they had free money, or trying to organize work on their own. on scripting (taking into account creativity and hype), high-quality filming with a good camera and excellent sound without interference, editing, and channel promotion (through paid advertising and collaboration), and products/services on Youtube.
After realizing that this is needed, very often several questions arise:
- 1) what to shoot,
- 2) what to shoot,
- 3) how to shoot,
- 4) and how will you ultimately make money from this?
Capabilities
Sale of goods and services. Today YouTube is used as an advertising platform where you can sell products and services. Subscribers are potential buyers. For sale, a thematic blog is created and an audience of thousands who is interested in this content is recruited. These people can and should sell a product. Profit is also generated by commissions for advertising and selling affiliate products.
Discussion of a joint special project for integrating the brand into the video of a popular blogger. Conditions with prices are negotiated individually
Selling a franchise. YouTube builds a loyal audience ready to buy expensive products. On your channel, you can show what results and income your business brings. This will attract people who want to do the same and will be willing to purchase a franchise. Its cost is calculated in millions and hundreds of thousands of rubles. Selling a franchise allows you to develop your business and open retail outlets around the world.
Advertising. YouTube ads reach out to a large number of people. If you have a large base of subscribers and views, you earn money on it. Thanks to the affiliate program, you can monetize your YouTube channel and earn ad percentages. After connecting the affiliate program, the video hosting starts placing advertising banners and pre-rolls on the channel. YouTube offers several types of affiliate programs with different requirements
You only pay when a user watches or clicks on your TrueView ad for at least 30 seconds.
Media. Having gained an audience of many thousands, the blogger begins to arouse interest in the media and becomes a welcome speaker at thematic forums and conferences. Thanks to this, you can act as an expert at events and expand your base of partners and customers. Every day more and more large-scale events began to be held, where popular bloggers were invited and were ready to conduct a dialogue with them, because they are watched by hundreds of thousands of people who, in one way or another, are more loyal to them than anyone else. Therefore, to increase the reach of the event, bloggers are an excellent marketing tool.
Consulting and producing. As you gain popularity and experience on YouTube, you will be useful to other people. It is really possible to start making money on help and advice on promotion. Several people may be interested in your production. To quickly promote a channel, people prefer to entrust the business to those who have already achieved success in this niche.
Which topics to choose
- Sales. Identify the product to sell and tell about it
- Training. Record courses, host webinars
Example of a channel from the direction of training Training is conducted both online and offline. Access to the video is also free for more coverage and paid for those who are willing to pay directly.
- Vlog. Stories about everyday life. Become a role model. People love real
An example of a channel with stories about everyday life. Earnings go directly through channel monetization, from special projects and production
- Reality show. Good at sports and business. Set goals and deadlines. Let everyone watch this.
An example of a channel from a reality show direction. In this case, these are battles between famous and not-so-famous rappers and artists. Earnings go directly through channel monetization, from special projects and production
- News format. Collect all the most interesting and talk about what is happening
- An example of one of the oldest channels, which contains all the coolest and most unusual of recent times
- Interview. Invite cool guests and ask questions that will interest people
- Example of a channel from an interview direction Earnings go directly through channel monetization, from special projects, production, media
- Reviews. Review everything: auto, electronics, etc.
An example of a channel from the direction reviews. Earnings go directly through channel monetization, from special projects and production
- TOPs. Choose the TOP of something and review: Show Voice, Football, Olympics, etc.
Conclusions of the first part
Youtube has become a new social elevator that allows you to make money and become known to any person/company. The doors are open to everyone and there are a lot of unoccupied topics. The obligatory presence in the network is becoming an integral part of modern life, therefore, it is pointless to reject this fact and you need to take the initiative into your own hands and start acting. Internet censorship and regulation are not as strong as in the press and on TV. Audience targeting is more relevant and targeted, so the savings on the advertising budget are significant. Clients are warmer and there is an opportunity to make a purchase in 3 clicks, while with the ability to track IRR and LTV in the future.
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