How do you make money blogging?
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| How to Make Money On Blogger in 2021? |
how to make money on blogger
Running a professional blog takes time and requires great commitment, knowledge, and skills. There are several different ways to make money as a blogger: advertising, affiliate links, sponsored posts, paid affiliates, blogging for a magazine. The most important thing is to be transparent and open to your readers with what is paid posts and to find ways to make money that suits your blog and your target audience.
Blogging - Can It Really Be A Job?
When many people think of blogs, it is perhaps the personal diaries of the early Internet online that come to mind. An incredible amount has happened in recent years and today it is not just super profiles like Blondinbella and Sandra Beijer who work as professional bloggers. There are many bloggers in a variety of topics who have it as their only or part of their monthly income.
I will soon publish my first sponsored post here on the blog - so a post I make in collaboration with a company (yay!). Therefore, I thought we could talk a little bit about this with blogging and making money from it. Because I really want everyone to be involved in how it works so you do not think "Well, now she has sold out to companies and the blog will only be a lot of advertising".
Instead, I want you to see that this is the next step in the success ladder for that blog - that I have managed to charge for my skills and the great work I put into Teknifik. Which is a prerequisite for it to be sustainable in the long run.
Wonderful Clara Lidström wrote a great post about this before - "We should love blog advertising".
In the member group for Better Bloggers, we applaud each other when we have managed to charge a reasonable fee for the work we do and find partners to work with. It is fantastic! But not everyone has that kind of insight into this world.
So how does it work? Now we take it from the beginning:
Digital entrepreneurs and influencers
Influencers are the new name for profiles such as bloggers, YouTubers, viners, Instagram stars, and others who have simply created a large following through the internet, which gives them influence. It can be people who are known from the beginning for something else, e.g. music/sports/fashion that is now using its influence to build a business.
It can also be completely "ordinary" people who have found a great following either through their personality (like Clara Henry or Therese Lindgren ) or by creating content in a certain area (cooking, makeup, hair, clothes, design, interior design).
Many people use their platforms to become digital entrepreneurs - they use their channels and followers to build a company with more branches. It can be publishing books, starting a podcast, selling products, running an online shop, writing articles/reports for newspapers, lecturing, arranging courses, and more and more. The researcher and lecturer Annakarin Nyberg has written a book about this and usually lectures about it together with the blogger and entrepreneur Underbaraclara.
In the marketing and PR industry, influencers are the new gold mines more or less. Most people agree that engaging content (digital content) in combination with profiles that have high credibility with specific target groups is the winning combination.
This is how you make money blogging
Running a blog with professional ambitions takes a lot of time and energy. Posts must be planned, written, and published. In addition, there is photography (plus styling, composing, and planning), image editing, maybe film and film editing. The posts will then be spread in social channels - which also require maintenance, commitment, and updates to stay current.
Bloggers are usually experts in creating content that engages their target group, which is the USP for all influencers. The ability to see how one can start using this position as a way to make money and build a business is what sets a professional blogger apart from a hobby blogger.
I was now going to go through some of the most common ways for bloggers to monetize their skills and content:
Advertising
Many bloggers, especially those who are on slightly larger blog platforms or newspaper/magazine websites (eg Metro, Mama, Elle, Devote), get money through advertising banners that appear on the blogs. This works in the same way as it has done in newspapers/magazines at all times. They create the content - the companies pay to be seen next to it. Maybe a little old-fashioned but still something that is used extensively.
The fact that bloggers have many visitors and also a fairly good overview of exactly who is reading makes it attractive for companies to advertise there, as they know quite exactly how many and which target groups are reached by the advertising. They can then pay per impression, per click, or per purchase. There are many different variations.
Google (which also owns Youtube) has been working for a very long time to sell advertising services where they sell and send out the ads and those who create content can have it displayed in connection with their content and make money that way.
A blog for a magazine/platform
Many great bloggers have been "bought" by magazines and newspapers (examples: Wonderful blogs on Amelia, Elsa Billgren on Elle, Sandra Beijer on Metro). Exactly what deals the different blogs have may differ. Maybe they invoice the newspaper for how many views they had in a month (which drove traffic to the newspaper's website, which is good for the advertisers), or invoice a fixed fee per month or similar.
It is a type of win-win where the content creator does not have to bother with the technical (which not everyone loves as much as I do) and the sales part and instead can focus entirely on creating content. For the reader, however, it usually means advertising banners, and sometimes that the blogger has less to say about the design, which can affect the blog's usability and function.
Affiliate links
Affiliate marketing is a type of collaboration where the blogger who writes about a product uses tracking links so that they can then get a commission on what readers buy when they click on the link. It is performance-based and is a way for bloggers to be able to get paid for products they use often, like, suggest, and the like.
Sponsored posts and collaborations
If advertising and advertisements are the slightly more old-fashioned and traditional way of getting paid to blog, sponsored posts and paid collaborations are the new hot! Not only in influence marketing but also in the newspaper industry (eg through native content and advertorials ).
It simply works so that a blogger, in this case, starts a collaboration with a company and creates content that in one way or another benefits the company that paid for it. It can be to show how certain food can be used by developing, taking photos, and publishing a recipe. Or to show how a beauty product can be used in a makeup tutorial.
This type of marketing has received a lot of criticism - which is especially true when it is not clear that it is about paid collaborations. In those cases, it is easy for readers/consumers of the content to feel cheated - which lowers the credibility of both the content creator and the entire industry.
This is something that Better bloggers are trying to work towards, e.g. through the call I do not sneak, which is about following the laws that apply and marking out all paid and sponsored collaborations as well as affiliate links clearly!
Here at Teknifik, I have written a special policy regarding this with sponsored content - which posts I think are suitable for it and not e.g. The most important thing for me is to:
- Collaborate with companies that are relevant to this blog and you, my readers
- the posts that are produced are rich in content and give something to you as readers - to create win-win situations simply!
- always be transparent and open with you and never ever thumb on my own integrity and gut feeling
I will ALWAYS tag sponsored posts with a banner like this both before and after the content:
I think sponsored collaborations are a great way for me to get paid to create relevant and good content for you, which is also free for you to take part in. Better that than ugly advertising banners that ruin my design, I think.
Courses and lectures
Bloggers are often experts in their field or inspiring people that many like to follow. Therefore, many bloggers can make money by giving lectures or arranging courses.
The blog works in this way as a marketing channel and a complement to the physical product (course/lecture) that provides added value and perhaps a deeper knowledge or understanding of something within the blogger's area of expertise.
Articles, chronicles, and reports
For many bloggers, a source of income can be creating content for print media. For example. by writing chronicles in the local newspaper, making a picking page in a magazine, creating summer recipes, or making a travel guide. If you are a niche blogger in a narrow area, you may do reports for various interest magazines in your area.
E-courses and e-books
A smart way to make money on your skills is to write an e-book or do an e-course. What is extra good about it is also that it requires a lot of work in the beginning but then it can function as passive income for a long time afterward. The blog works, just like current "physical" courses, as an advertising pillar for one's skills in the field, but by charging you can get that income that opens up the schedule to write more fun and free content for the blog.
E-shop and products
As a blogger, you can eventually get an idea of the type of products and solutions your readers are looking for. Why not start creating them yourself? As a blogger, you already have the customer group ready, with whom you have a good relationship and who trust you. It is a fantastic prerequisite for starting to develop products that are tailored to that target group.
Authors, presenters, etc.
Many profiles that have emerged via their own blogs or social media write books about their heart topics or appear in various TV/radio programs. As I mentioned earlier, influencers are gold for those who try to reach out with content because they already have a large and loyal following!
These are just a few ways…
Of course, there are a whole bunch of more options and creative ideas for how a blogger can start making money. For example, I have not written anything about membership, paywalls, Patreon, or that type of solution. It may come in a future post.
In any case, it is fantastically fun and interesting with the internet and digital development. Now, anyone on their own initiative can start establishing themselves as a profile in an area - without waiting for permission from established magazines, media houses, or companies.
I hope this post has given a little more understanding of how bloggers can get paid and actually live on the amazing content it creates.
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